Consultancy

The process

Following a free introductory meeting, your consultant will work closely with you to agree your key business and marketing objectives. We will then develop a strategy, and the tactical planning, that will take your business or project forward. At that stage, if you have the resources, we can leave you to take care of the implementation. However we spend a lot of time getting to know our clients’ businesses and we would always choose to implement the strategy for you. That way we get to make sure that you are completely happy with the end result before we leave you.

Client: Responsibility in Gambling Trust

Objectives

Following a change in the management team RIGT wanted a fresh approach to its branding and stakeholder communications. We were taken on to provide a new communications strategy and develop the promotional material.

Consultancy provision

• Worked with senior management to develop and implement a comprehensive communications strategy and action plan
  
• Managed the writing and production of new marketing materials including the annual report, an electronic newsletter, a series of leaflets targeting key stakeholders, posters, and a ‘Five Years On’ document, in time for their fifth birthday event
  
• Worked with the team to redesign and redevelop the website to make it more user-friendly for the broad range of target users
  

Results

The RIGT has raised its profile amongst its stakeholders enabling it to obtain much-needed industry funding commitments for the next few years. With the new promotional materials it can keep its stakeholders informed and it now also has a more professional and consolidated image. Particularly positive feedback was received on the newsletters and stakeholder literature.

The management team have been left with a comprehensive and practical strategy that they can easily implement.