Writing

The process

We appreciate that not everyone is good at writing about themselves, or what they do, and sometimes an independent viewpoint is needed. We are able to take that step back for you. We will provide you with excellent copy that has the right tone for your audience and will fit in with your values. In order to do this, we will sit down with you to find out more about you and the copy, article or report that you need.

Client: Tasneem Gallery, Barcelona

Tasneem Gallery was set up in 2005, in Barcelona, by Tasneem Salam to promote international contemporary artists and antique craftsmanship. As an international development consultant Tasneem spends much of her time overseas and is able to personally source the items in her gallery. The result is a gallery that has a very different look and feel to many others in the city. She appreciates the importance of communicating its uniqueness to her target markets and has commissioned written pieces. In this particular case she wanted to achieve the right tone for an article to be published in a number of lifestyle magazines in Barcelona.

Objectives

• To produce an article that would give potential clients an insight into Tasneem Gallery and the unique personality behind it
  
• To raise the profile of Tasneem Gallery and encourage a new affluent Catalan audience to visit
  
• To generate interest as part of an integrated communications campaign

Results

Following an in-depth interview with Tasneem, the article was written and approved. It was translated and published in three high-end magazines aimed at audiences in the wealthier suburbs of Barcelona. Since publication, the Gallery has been visited by potential new customers who said they had been attracted by the articles.